“Oh Goodness, Oh Guinness”

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By Brooke Segal

After our free weekend, I was happy to regroup and start with the tours again. Another beautiful day in Dublin, Ireland. We started our adventure at the Parliament of Ireland. The parliament bought the building for 6,000 euros, which was originally a family home.  Much of the house remains the same from when it was bought with some upkeep with the foundation. Pictures were forbidden, but here is the link to see pictures of the beautiful architecture. Our tourguide compared the chambers and power of certain positions to our government in the US. It’s fascinating to hear how much knowledge foreigners have of our government and their opinions of our upcoming election.

Next stop of the day… the Guinness Storehouse. This is the one stop on our month long exploration that I knew what to expect. My family and friends that have been to Dublin have all been to Guinness, as it is the tourist hot spot of Dublin. The museum was filled with the history, production, taste, and advertisement of Guinness. I took the most interest in the history of the advertisement, as I am not a fan of beer.

 

Advertisement for Guinness started in the 20th century, with a famous artist, John Gilroy. Ads all over Ireland were inspired by animals in the zoo with catch phrases such as, “Oh goodness, oh Guinness” and “As the New Gnu knew very soon at the zoo Guinness is good for you”. The slogan including “…Guinness is good for you” reminded me of deceptive advertisement that I learned at school. For example, smoking was advertised as a healthy lifestyle in 1920s. In the case of Ireland and Europe in the 20th century, advertisement that depicted Guinness and alcohol being good for you had more truth than deception. During the 20th century, water was filled with bacteria and caused illness and people resorted to drinking beer instead.

One more day in Dublin and we are off to Wales, UK!

 

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