7 June, 2016
by: Marisa Ruggirello
Song of the Day: Wherever I Go // OneRepublic
Today we met with a freelance reporter who has been am active journalist for ten years. It was interesting to hear about the types of journalism in the United Kingdom and compare and contrast them to the journalism styles of the United States, especially as an advertising major with no foreseeable future in journalism.
He discussed the different types of newspapers and what side of the political spectrum they tend to lean. Tabloids in London play a bigger news source role than that in America. They also are either conservative or liberal, where in America our tabloid magazines, such as People or US Weekly, are typically just a source of entertainment. He discussed the pros and cons of being a freelance reporter. Being your own boss is a definite perk of being a freelance reporter, but sometimes not knowing when your next paycheck is coming from is definitely scary.
Later in the day, we went to the Museum of Brands where we were able to look at different brands and their history. As a former packaging major and now and advertising major, it was really awesome to see the way certain items were made over one hundred years ago. Not only have the technological advancements and improvements been astounding, but the labeling and marketing of the products as well. Understanding past marketing tactics will be extremely helpful moving forward in my career. One can always learn from the past and that applies to advertising.
We then were able to “go back in time” and travel throughout the museum, which had brands, advertisements and products from as early as 1900. The changes in certain brands, or lack there of, was really astounding.
I feel as if though time is an illusion on this trip. I am already almost through my time here in London and I can already feel the nostalgia creeping in. However, I still have over a week left and still have time in rainy, beautiful Scotland so I am looking forward to making the most of my time.